Roskamp Sun Health
Industry: Health care and Commercial Real Estate Development
Specialty: Strategic Planning / Communication Action Plan™
Roskamp Sun Health Management & Development provides development and management services to life care communities, commercial medical office buildings and other related projects in the Phoenix metropolitan area. They currently manage over 650,000 square feet of medical office space, and three continuing care retirement communities including The Colonnade in Sun City Grand, La Loma Village in Litchfield Park and Grandview Terrace in Sun City West.
Unique Challenge
Roskamp Sun Health is a remarkably diverse company with several entities working under a strong corporate umbrella. The corporate office needed help formulating a strategic plan that would not only promote community awareness of the Roskamp Sun Health brand, but also facilitate effective lines of communication within the Roskamp Sun Health corporate culture.
Innovative Solutions
Marketing with a Flair formulated a Communication Action Plan™ (CAP) that included:
- A strong brand identity campaign that included eye-catching graphics and logos for the corporation and a unifying theme to all of the divisions of Roskamp Sun Health
- A vehicle to facilitate fluent communication among the corporate culture and their key stakeholders
- An aggressive public relations campaign to bring Roskamp Sun Health to the attention of their target audiences
Measurable Results
Our efforts paid off for our client by:
- Developing a corporate newsletter that effectively communicates with the key audiences
- Designing a workable communication matrix for internal communication and development
- Garnering the advertising equivalent of nearly $25,000 in media coverage for just one event