Are you one of the 61 percent of businesses using video as a marketing tool? If so, you already know how powerful this visual medium can be to promoting your brand or product. If you are not using it, here are 10 compelling reasons why you should be.
- Video is better than text for consumers to learn about your brand or product
According to Wyzowl, a video marketing content firm, 79 percent of consumers surveyed reported they would rather watch a video to learn about a product than just read text on a page. And a whopping 84 percent reported they were convinced to make a purchase after watching a brand’s video.
Video creation doesn’t have to be fancy or expensive. Most smartphones are equipped to create videos, and there are some great free video editing software applications that are user friendly, and don’t take a cinematographer to make a good clip. Some choices to try include Lightworks, VideoPad Video Editor and Shotcut – all recommended by techradar.com.
- Video is King on social media
According to dreamgrow.com, in 2016, video posts to social media outlets increased 94 percent in the US alone. Facebook alone currently streams more than 4 billion videos a day. And YouTube users watch more than 3 billion hours of video per month according to, well, YouTube. With so much video content out there, how does a brand or product get the attention of viewers? Try using an animated or Whiteboard video. Animation caters to Internet users that have short attention spans and evokes emotions. Case in point: Google Doodles. You probably clicked on a few yourself just out of curiosity. The same will go with viewers of your animated or Whiteboard videos.
- Video Boosts Conversions and Sales
Adding a product video on your landing page can increase conversions by 80 percent, according to insivia.com, a strategic consulting and digital business firm. And if you send regular eblasts to customers (if you don’t, you should!), including a video in the email leads to an incredible 200-300 percent increase in the click-through rate, according to a report published by Forrester. Bottom line: Create a video to include on your website and in your eblasts. You’ll be happy with the results.
- Video is Great for ROI
Reaping the benefits of using videos for your brand or product includes increasing the return on your investment. Wyzowl.com reports 76 percent of businesses surveyed said video provides a good ROI. Even if your video production value isn’t Emmy-worthy, as long as it explains your product or service, viewers are content and willing to overlook low quality and poor design. Facebook and Nielsen projected the value of video ads on the FB platform and found 74 percent of the total Ad Recall is achieved within the first 10 seconds of the video. Long story short is just that: Grab the viewer in the first 10 seconds and you’re message is received.
- Trust Us: Video Builds It
By providing viewers with interesting and useful content, your company is building trust and a long-term relationship with them. Effective marketing videos should present your product or service in a friendly, conversational manner. According to the e-tailing group, 55 percent of consumers are more confident about their product purchase after watching related onsite videos, while 52 percent are willing to stay on a website longer because a retailer or brand manufacturer makes product videos available.
- Video + Google = Love & Higher Search Engine Rank
Having a video on your website means an increase in the length of time a visitor spends on your site. This in turn, sends a love-letter to search engines that you are building a long-term relationship and your site has great content. Moovly reports your site is 53 times more likely to show up first on Google if you have a video embedded on it. Another tip: Google now owns YouTube, so is important to have your own channel there as well.
- Video and Mobile go Hand-in-Hand
Ready to be shocked? YouTube reports mobile video usage rises 100 percent every year, while Wyzowl tells us 90 percent of consumers polled watch videos on their mobile device. Think about it: How many times have you heard about a funny video from a friend or colleague and went straight to YouTube or another source to watch those Barbie jeeps race down a muddy hill manned by 50-year-old men? And with the rise in smartphone use, your brand or product exposure increases.
- Video Knows the Meaning of Life
Okay, that’s probably a stretch. While video probably doesn’t know the meaning of life, it can at least try to explain it. And that’s where your brand or product comes in. Creating an “explainer” video to show how your product or brand works is a surefire way to get views and engagement. Wyzowl reports 91 percent of consumers surveyed have watched an explainer video to learn about a product or service. And 56 percent of businesses polled have an explainer video front and center on their website homepage. Are you ready to get the attention of consumers? Create an explainer video and get ready to reap the rewards.
- Today’s Buyers Get Engaged with Video
As a society, we want information fast and easily digestible. Bombarded by information on many fronts, consumers want content that engages them and is easy to consume. That’s where video makes it mark. Consumers want to see your brand or product in action, and short video clips (think 30 seconds or less, especially on social media) give consumers a quick hit of information. Less is best when creating a video, so make sure your content is on point quickly.
- Video Sharing is Caring
Social media is where it’s at with video and creating brand and product awareness. Wyzowl reports 76 percent of social media users would share a branded video with friends if it was entertaining. Creating a video that elicits emotional response over facts increases traffic to your site and may increase your ROI. And with all of the big social media players including video-centric apps within their platforms, uploading and sharing this content is easy.
Do you have a video your business has created that has resulted in an increase in brand awareness or sales? Post it below. We’d love to celebrate your success!
Call Marketing with a Flair today to start a Marketing Strategy to grow your business with measurable results. To find out more about our full-service marketing agency, visit marketingwithaflair.com.