Blog

10 Reasons You Should be Using Video as Part of Your Marketing Strategy

Are you one of the 61 percent of businesses using video as a marketing tool? If so, you already know how powerful this visual medium can be to promoting your brand or product. If you are not using it, here are 10 compelling reasons why you should be.

  1. Video is better than text for consumers to learn about your brand or product

According to Wyzowl, a video marketing content firm, 79 percent of consumers surveyed reported they would rather watch a video to learn about a product than just read text on a page. And a whopping 84 percent reported they were convinced to make a purchase after watching a brand’s video.

Video creation doesn’t have to be fancy or expensive. Most smartphones are equipped to create videos, and there are some great free video editing software applications that are user friendly, and don’t take a cinematographer to make a good clip. Some choices to try include Lightworks, VideoPad Video Editor and Shotcut – all recommended by techradar.com.

  1. Video is King on social media

According to dreamgrow.com, in 2016, video posts to social media outlets increased 94 percent in the US alone. Facebook alone currently streams more than 4 billion videos a day. And YouTube users watch more than 3 billion hours of video per month according to, well, YouTube. With so much video content out there, how does a brand or product get the attention of viewers? Try using an animated or Whiteboard video. Animation caters to Internet users that have short attention spans and evokes emotions. Case in point: Google Doodles. You probably clicked on a few yourself just out of curiosity. The same will go with viewers of your animated or Whiteboard videos.

  1. Video Boosts Conversions and Sales

Adding a product video on your landing page can increase conversions by 80 percent, according to insivia.com, a strategic consulting and digital business firm. And if you send regular eblasts to customers (if you don’t, you should!), including a video in the email leads to an incredible 200-300 percent increase in the click-through rate, according to a report published by Forrester. Bottom line: Create a video to include on your website and in your eblasts. You’ll be happy with the results.

  1. Video is Great for ROI

Reaping the benefits of using videos for your brand or product includes increasing the return on your investment. Wyzowl.com reports 76 percent of businesses surveyed said video provides a good ROI. Even if your video production value isn’t Emmy-worthy, as long as it explains your product or service, viewers are content and willing to overlook low quality and poor design. Facebook and Nielsen projected the value of video ads on the FB platform and found 74 percent of the total Ad Recall is achieved within the first 10 seconds of the video. Long story short is just that: Grab the viewer in the first 10 seconds and you’re message is received.

  1. Trust Us: Video Builds It

By providing viewers with interesting and useful content, your company is building trust and a long-term relationship with them. Effective marketing videos should present your product or service in a friendly, conversational manner. According to the e-tailing group, 55 percent of consumers are more confident about their product purchase after watching related onsite videos, while 52 percent are willing to stay on a website longer because a retailer or brand manufacturer makes product videos available.

  1. Video + Google = Love & Higher Search Engine Rank

Having a video on your website means an increase in the length of time a visitor spends on your site. This in turn, sends a love-letter to search engines that you are building a long-term relationship and your site has great content. Moovly reports your site is 53 times more likely to show up first on Google if you have a video embedded on it. Another tip: Google now owns YouTube, so is important to have your own channel there as well.

  1. Video and Mobile go Hand-in-Hand

Ready to be shocked? YouTube reports mobile video usage rises 100 percent every year, while Wyzowl tells us 90 percent of consumers polled watch videos on their mobile device. Think about it: How many times have you heard about a funny video from a friend or colleague and went straight to YouTube or another source to watch those Barbie jeeps race down a muddy hill manned by 50-year-old men? And with the rise in smartphone use, your brand or product exposure increases.

  1. Video Knows the Meaning of Life

Okay, that’s probably a stretch. While video probably doesn’t know the meaning of life, it can at least try to explain it. And that’s where your brand or product comes in. Creating an “explainer” video to show how your product or brand works is a surefire way to get views and engagement. Wyzowl reports 91 percent of consumers surveyed have watched an explainer video to learn about a product or service. And 56 percent of businesses polled have an explainer video front and center on their website homepage. Are you ready to get the attention of consumers? Create an explainer video and get ready to reap the rewards.

  1. Today’s Buyers Get Engaged with Video

As a society, we want information fast and easily digestible. Bombarded by information on many fronts, consumers want content that engages them and is easy to consume. That’s where video makes it mark. Consumers want to see your brand or product in action, and short video clips (think 30 seconds or less, especially on social media) give consumers a quick hit of information. Less is best when creating a video, so make sure your content is on point quickly.

  1. Video Sharing is Caring

Social media is where it’s at with video and creating brand and product awareness. Wyzowl reports 76 percent of social media users would share a branded video with friends if it was entertaining. Creating a video that elicits emotional response over facts increases traffic to your site and may increase your ROI. And with all of the big social media players including video-centric apps within their platforms, uploading and sharing this content is easy.

Do you have a video your business has created that has resulted in an increase in brand awareness or sales? Post it below. We’d love to celebrate your success!

Call Marketing with a Flair today to start a Marketing Strategy to grow your business with measurable results. To find out more about our full-service marketing agency, visit marketingwithaflair.com.


Marketing with a Flair Wins Ranking Arizona Awards

Capture

The results are in, and Marketing with a Flair ranks in the top 10 for Advertising Agencies and for Public Relations in Arizona in Ranking Arizona 2016. Ranking Arizona is produced by AZ Big Media, publishers of AZ Business Magazine and other business and lifestyle publications in Arizona.

Ranking-Arizona-vote-now

A big thank you to everyone who had voted for Marketing with a Flair in Ranking Arizona, the Best of Arizona Business Awards 2016. Meanwhile, vote for Marketing with a Flair now for Ranking Arizona 2017. Voting for the 2017 Ranking Arizona publication ends on July 31, 2016 at midnight.

— Post added 03.22.16 | Robin D. Cook, president, Marketing with a Flair | MarketingwithaFlair.com


Marketing trends for the new year

marketing-mix

The new year is here, and you already may be re-thinking the marketing budget that you put together before the holidays.

What significant marketing trends should we expect in 2016, and how could they affect your budget? You can bet this marketing trifecta will continue to play a big part: Content, mobile and video.

Daniel Newman explores the course marketing will take this year in “The Top Marketing Trends that Will Define 2016,” published in Forbes.com.

Posted Jan. 4, 2016 by MarketingWithaFlair.com.

 

 


5 must-have components for your video marketing strategy

video-marketing

With viewership of video exploding on line, it’s becoming increasingly difficult to ignore the importance of including video marketing in your marketing plan.

YouTube has more than a billion users–nearly one-third of everyone on Earth. Every second, one hour of video is uploaded to YouTube.

Meanwhile, constant improvements in technology are making video production more streamlined and professional.

To make your video marketing strategy successful, paying attention to the basics is critical. Something as essential as a publishing schedule is one of the first things you’ll need, according to John Rampton, contributor to Forbes. Rampton outlines the rest of the basics of a winning video marketing strategy.

Posted Nov. 9, 2015 by MarketingWithaFlair.com.


Marketing with a Flair expands, moves into new offices in North Phoenix

MWF-offices_09-28-15

Marketing with a Flair’s new modern offices are located near Phoenix Deer Valley Airport in North Phoenix.

Marketing with a Flair has expanded, moving into its new offices in North Phoenix.

The full-service strategic marketing agency moved into its new location at 21642 N. 9th Ave., Suite 101, Phoenix, Ariz., this month.

Marketing with a Flair ranks in the top 10 in Arizona for Advertising Agencies and for Public Relations categories by Ranking Arizona in 2015. The agency has also won a Spectrum Award for 2015, awarded by the American Marketing Association, Phoenix Chapter.

Posted Sept. 25, 2015 by MarketingWithaFlair.com.


Is your Google AdWords campaign ready for the latest Google change?

Google logo, new

Google released its new logo Sept. 1, 2015. Read more on why it rolled it out now in Google’s official blog: https://googleblog.blogspot.com/2015/09/google-update.html.

Is your Google AdWords campaign using best practices? Is it ready for the latest Google change?

Flash ads are definitely feeling the pain. On Sept. 2, 2015, “Chrome will begin pausing many Flash ads by default to improve performance for user,” according to an AdWords post on the Google+ GoogleAds page as reported by Heather Fletcher.

Learn more, including what Google says marketers can do to ensure their ads show up on Chrome, in Google Bans Flash Ads by Fletcher, published in Target Marketing.

Posted Sept. 1, 2015 by MarketingWithaFlair.com.


Get a grasp on Google’s mobile-centric updates

SEO-map-650x650

Read Nick Lucente’s “Mobilegeddon: A Mobile SEO Survival Guide” published in Target Marketing.

Just a month ago, confusion and chaos reigned down on marketers after Google launched its latest search engine algorithm update, the so-called Mobilegeddon.

The latest changes lean favorably toward mobile-friendly websites in mobile search results. This is huge considering the sheer number of mobile users and volume of mobile search. Marketers must be aware of the fascinating fact that mobile searches have now leapt past the number of desktop searches.

“This change puts those that don’t meet Google’s mobile-friendliness threshold caught in the crosshairs, suffering a loss in mobile traffic — something that most businesses simply cannot afford,” marketer Nick Lucente says.  “Cue the alarm bells and widespread panic. With countless rumors, articles and dissenting viewpoints online, it can be challenging for marketers to cut through the noise and develop an action plan.”

Read Nick Lucente’s survival guide for a mobile SEO action plan in his article “Mobilegeddon: A Mobile SEO Survival Guide” published in Target Marketing.

Posted July 20, 2015 by MarketingWithaFlair.com


Patriotism and brand loyalty

20150429125520-tactics-create-brand-loyalty-relationship-marketing-women-cafe-coffee-purchasing-buying-customer-service

Image credits: Shutterstock and Entreprenuer

The Fourth of July offers an opportunity to reflect on what patriotism really means.

Meanwhile, what about loyalty to a particular brand? What’s the best tactics to create and maintain brand loyalty? Build it through relationship marketing, according to Brian Horn, author and co-founder of Authority Alchemy.

“Once you have created relationships with your customers and you have earned their trust, you will also gain their loyalty,” Horn says. “This is a huge advantage. Once you gain loyalty, you could have a customer for life.”

Read Brian Horn’s full article published by Entrepreneur.

Posted July 3, 2015 by MarketingWithaFlair.com

 


Tailoring your brand and marketing to the Boomer consumer

boomer

Read the full post at https://www.imediaconnection.com/content/38857.asp?imcid=nl#multiview

The number of millennials, born between 1982 and 2000, at 83 million, recently has surpassed Baby Boomers, born between 1946 and 1964, according to the U.S. Census. Boomers, however, are still 75.4 million Americans strong, and the second-largest consumer demographic market — a lucrative, but often-misunderstood market.

“Today’s marketers need to get past antiquated notions that older adults are baffled by high-tech devices and shun the digital world,” reports Jessica Hawthorne-Castro. “In fact, a large segment of this population actually tends to fully adopt most popular, emerging technologies.”

Read Hawthorne-Castro’s full report published on iMediaConnection.

Posted June 12, 2015 by MarketingWithaFlair.com