Category Archives: Uncategorized

Marketing with a Flair Wins Ranking Arizona Awards

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The results are in, and Marketing with a Flair ranks in the top 10 for Advertising Agencies and for Public Relations in Arizona in Ranking Arizona 2016. Ranking Arizona is produced by AZ Big Media, publishers of AZ Business Magazine and other business and lifestyle publications in Arizona.

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A big thank you to everyone who had voted for Marketing with a Flair in Ranking Arizona, the Best of Arizona Business Awards 2016. Meanwhile, vote for Marketing with a Flair now for Ranking Arizona 2017. Voting for the 2017 Ranking Arizona publication ends on July 31, 2016 at midnight.

— Post added 03.22.16 | Robin D. Cook, president, Marketing with a Flair | MarketingwithaFlair.com


5 must-have components for your video marketing strategy

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With viewership of video exploding on line, it’s becoming increasingly difficult to ignore the importance of including video marketing in your marketing plan.

YouTube has more than a billion users–nearly one-third of everyone on Earth. Every second, one hour of video is uploaded to YouTube.

Meanwhile, constant improvements in technology are making video production more streamlined and professional.

To make your video marketing strategy successful, paying attention to the basics is critical. Something as essential as a publishing schedule is one of the first things you’ll need, according to John Rampton, contributor to Forbes. Rampton outlines the rest of the basics of a winning video marketing strategy.

Posted Nov. 9, 2015 by MarketingWithaFlair.com.


Marketing with a Flair expands, moves into new offices in North Phoenix

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Marketing with a Flair’s new modern offices are located near Phoenix Deer Valley Airport in North Phoenix.

Marketing with a Flair has expanded, moving into its new offices in North Phoenix.

The full-service strategic marketing agency moved into its new location at 21642 N. 9th Ave., Suite 101, Phoenix, Ariz., this month.

Marketing with a Flair ranks in the top 10 in Arizona for Advertising Agencies and for Public Relations categories by Ranking Arizona in 2015. The agency has also won a Spectrum Award for 2015, awarded by the American Marketing Association, Phoenix Chapter.

Posted Sept. 25, 2015 by MarketingWithaFlair.com.


Is your Google AdWords campaign ready for the latest Google change?

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Google released its new logo Sept. 1, 2015. Read more on why it rolled it out now in Google’s official blog: https://googleblog.blogspot.com/2015/09/google-update.html.

Is your Google AdWords campaign using best practices? Is it ready for the latest Google change?

Flash ads are definitely feeling the pain. On Sept. 2, 2015, “Chrome will begin pausing many Flash ads by default to improve performance for user,” according to an AdWords post on the Google+ GoogleAds page as reported by Heather Fletcher.

Learn more, including what Google says marketers can do to ensure their ads show up on Chrome, in Google Bans Flash Ads by Fletcher, published in Target Marketing.

Posted Sept. 1, 2015 by MarketingWithaFlair.com.


Get a grasp on Google’s mobile-centric updates

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Read Nick Lucente’s “Mobilegeddon: A Mobile SEO Survival Guide” published in Target Marketing.

Just a month ago, confusion and chaos reigned down on marketers after Google launched its latest search engine algorithm update, the so-called Mobilegeddon.

The latest changes lean favorably toward mobile-friendly websites in mobile search results. This is huge considering the sheer number of mobile users and volume of mobile search. Marketers must be aware of the fascinating fact that mobile searches have now leapt past the number of desktop searches.

“This change puts those that don’t meet Google’s mobile-friendliness threshold caught in the crosshairs, suffering a loss in mobile traffic — something that most businesses simply cannot afford,” marketer Nick Lucente says.  “Cue the alarm bells and widespread panic. With countless rumors, articles and dissenting viewpoints online, it can be challenging for marketers to cut through the noise and develop an action plan.”

Read Nick Lucente’s survival guide for a mobile SEO action plan in his article “Mobilegeddon: A Mobile SEO Survival Guide” published in Target Marketing.

Posted July 20, 2015 by MarketingWithaFlair.com


Patriotism and brand loyalty

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Image credits: Shutterstock and Entreprenuer

The Fourth of July offers an opportunity to reflect on what patriotism really means.

Meanwhile, what about loyalty to a particular brand? What’s the best tactics to create and maintain brand loyalty? Build it through relationship marketing, according to Brian Horn, author and co-founder of Authority Alchemy.

“Once you have created relationships with your customers and you have earned their trust, you will also gain their loyalty,” Horn says. “This is a huge advantage. Once you gain loyalty, you could have a customer for life.”

Read Brian Horn’s full article published by Entrepreneur.

Posted July 3, 2015 by MarketingWithaFlair.com

 


Marketing with a Flair wins Spectrum Marketing Award

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The American Marketing Association, Phoenix Chapter, has announced Marketing With a Flair won a Spectrum Award for 2015 for an integrated social media campaign called the Cool Kids Facebook Contest for AirNow Cooling & Heating, Millbrook, Ala.

Marketing With a Flair won the award June 11 during the Spectrum Awards event held at Tempe Center for the Arts, Tempe, Ariz. The Spectrum Awards received a record number of 135 entries in what is known as the largest marketing awards event in Arizona.

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The AirNow Cool Kids logo was featured prominently in the award-winning marketing campaign for AirNow Cooling & Heating, managed by Marketing With a Flair, Phoenix, Ariz.

Marketing with a Flair was nominated and named a finalist in May in the annual Spectrum Awards for the marketing campaign and beat out four other entries for the award. The campaign, which ran for four months, featured plug-ins installed on Facebook for the AirNow Cool Kids contest and voting. The campaign also featured:

  • Custom-designed cartoon-like Cool Kids logo to brand the contest for AirNow.
  • Acquisition of AirNowCoolKids.com URL.
  • GroSocial Facebook contest plug-in for registration placed on custom Facebook tab.
  • Specially designed webpage form for easy contest entry of essays and photos or video clips.
  • Home page web slider graphic.
  • Integration with InfusionSoft email marketing platform.
  • Electronic billboard featuring Cool Kids logo and promotion.
  • Social media announcements on Facebook, Google+, Twitter, YouTube and blog.
  • Pre-publicity: Media advisory, press release to local print, radio and TV media.
  • Poll on Facebook plug-in to allow voting for finalists by those who have liked the company page.
  • Post-publicity: Media advisory, press release and social media announcements of finalists and winner.

See Spectrum Awards 2015 and AMA Phoenix for more information.

Posted June 12, 2015 by MarketingWithaFlair.com


Are you ready for Google’s Mobile Apocalypse?

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The so-called mobile doomsday has arrived. Google announced starting today–April 21–it will expand use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in search results.

Is your website prepared? Find out what you can do to prevent losing your search positions in Google. Read more here.

Post added 04.21.15 | Marketing with a Flair | MarketingwithaFlair.com


Reach more people on more devices with Facebook Advertising by Marketing With a Flair

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Reach more people, on more devices, more often than anywhere else with Facebook Advertising by Marketing with a Flair. Find out how with this report.

Benefi­ts of partnering:

• Work directly with our Facebook experts to develop the best strategy to reach your ideal customer.

• Receive detailed analytics reporting on a weekly and monthly basis outlining the performance of the campaign and improvement opportunities.

Why advertise on Facebook?:

• Find your ideal target customers among the billion people who are spending time on Facebook.

• Promote your television commercials with Facebook’s powerful targeting parameters.

• Increase brand awareness and user engagement by increasing your Facebook following.

• Increase to your website through Facebook’s News Feed and Right-Column Ads.

Post added 04.07.15 | Marketing with a Flair | MarketingwithaFlair.com