Marketing Action Resource Center – Lead Generation


Cultivate new clients, keeping your pipeline full

Digital Marketing

Marketing Automation – RT | RF | LG | BD
Modernize, streamline and automate your marketing tasks and workflows to increase operational efficiency and grow revenue even faster. Marketing with a Flair manages nurturing campaigns, drip campaigns, social media marketing and specialized landing pages with robust analytics and cutting-edge functionality.

Email blasts – RT | RF | LG | BD
Our email marketing solution allows your business to use thousands of micro-targeting factors to custom create the perfect list that is tailored to reach your exact target audience in a true multi-channel marketing approach. By utilizing a combination of strategy, technology and scientific modeling, Marketing with a Flair can help you improve brand engagement and your bottom line. This is an excellent tool for retention if you are targeting your current database or prospects with our proprietary list acquisition method.

Retargeting – LG | BD
Retargeting typically outperforms other targeting types 2x-4x more because it reaches consumers as they move along the path to purchase. Once a user has visited your website or clicked on your advertisement, Marketing with a Flair builds a database of these users then re-messages them with additional marketing wherever we see them across our premium network.

Website Development – LG | BD
In this expanding digital age, not having a website, or having a poorly designed one, means you are missing out on critical business opportunities. Marketing with a Flair creates professional, polished looking websites that function easily, provide intuitive navigation and contain professional quality content to engage users and identify with your brand.

Digital Advertising – LG | BD
Target consumers with the most desirable digital advertising package. Marketing with a Flair can incorporate digital advertising through multiple marketing channels including (but not limited to): TV Everywhere, online radio, audio / video displays, and beacon advertising. We stay on top of emerging trends and hyper-local ad delivery to better reach your target audience.

TV Everywhere vs Over The Top – LG | BD
In an evolving television landscape, TV Everywhere lets you go where your audience goes, using a unique combination of TV & TV websites/apps. After all, consumers are already paying to watch their favorite content at home on their TV, why not let them watch the same content wherever they have a screen that is web-enabled? MWF will develop and deliver your content, to reach your target audience, across multiple devices including: desktop, laptop, tablet, smart phone, SmartTV, Roku, Apple, Chromecast and even gaming systems to build your brand and generate leads.
As TVE is gaining traction, TV providers want a piece of the action with “Over The Top” (OTT) advertising options. Distributors continue to pull in consumers by enabling them to watch Internet video content (a sizable portion of which is free or provided at no additional charge) on their TVs. OTT refers to video being delivered to homes over a broadband network that isn’t owned by the distributor itself. MWF can help you determine which option is best for your market, your marketing goals and your budget.

Beacon Advertising – RF | RT | LG | BD
Curious about beacons? These tiny transmitters help stores become more visible to customers nearby with mobile devices. If you have a physical storefront and are looking to improve foot traffic, or want more engagement out of customers visiting your locations, Marketing with a Flair can help launch your beacon program to prompt clients to leave reviews, take photos, share their experience or step into your store for the first time.

Geo-Targeting – RT | RF | LG | BD
Geo-targeting is a different type of location-based marketing that reaches a wider audience in comparison to beacon advertising. Geo-targeting delivers different content or advertisements to consumers based on their geographic location, catching more local prospects. MWF has specific tools that help incorporate preferences and demographic information, allowing us to narrow down your audience, driving greater engagement when and where it counts.

Paid Search – RT | RF | LG | BD
Achieve higher organized website rankings on Google, Yahoo and Bing for your most relevant keywords. Our paid search campaigns utilize keyword research and an understanding of the most important factors that influence visibility.

Search Engine Optimization (SEO) – LG | BD
Our search engine optimization (SEO) campaigns utilize keyword research and an understanding of the most important factors that influence visibility. The long-term investment in your virtual presence improves your company’s relevance in the digital space.
Learn more about our SEO Auditing process and how we evaluate the options that are right for your business here!
Click here for a helpful educational diagram on how the Search Engine Results Page works.

Social Media – RT | RF | LG | BD
Increase the reach of your online campaigns by extending message delivery across multiple social platforms. Expand your network and engage potential fans through high-quality, shareable and impressionable social media posts. Choose the social media package that makes the most sense for your business and we’ll get to work so you can experience increased traffic, better SEO, higher conversion rates, improved brand loyalty and much more.

Voice Search – LG | BD
Is your business on a first name basis with Siri or Cortana? If not, they should be. Digital assistants have grown in their popularity as their capacity to recognize human speech has improved significantly. Learn how to leverage this disruptive technology in your marketing campaigns with Marketing with a Flair

Read the blog, explore more on the art and science of marketing, or learn about the Marketing with a Flair team and our innovative, scientifically-based formulas for marketing success.


Traditional Marketing

Strategic Planning – RT | RF | LG | BD
Our predictive modeling process and results-oriented approach provides guidance and execution through the process of planning, campaign design, implementation and measurements. We begin our methodology with a strategic Marketing Action Plan™ which delivers results by selectively integrating the marketing tools and vehicles that will bring the best return based your market, needs and budget. We maximize your marketing budget by building a plan using your demand curve and ideal target audience.

Advertising – RT | RF | LG | BD
Want to stay in your customer’s minds all day long? Advertising vehicles such as broadcast media, radio advertisements and jingles are all critical components to generate brand awareness. Marketing with a Flair has the ability to create, develop and refresh these campaigns so your brand has top-of-mind recall. Want to see your brand in your favorite magazine or on a high traffic billboard? We can help you launch and maintain an effective print or outdoor advertising campaign to clearly communicate your message and build a relationship between your target audience and your company.

Account Management – LG | BD
With over 20 years of experience in the home services industry, we are uniquely qualified to help manage your company’s accounts with service partners. We have cultivated working relationships with Angie’s List, HomeAdvisor, Yelp, Local Home Services by Google, Amazon and many more.

Marketing Collateral – LG | BD
We specialize in creating strategically designed promotional collateral to serve as a leave behind in client’s homes to cross sell services and generate leads. Promotional collateral can range from brochures to flyers to posters, and work to stimulate interest and highlight cross promotion efforts.

Video – LG | BD
Consumers gaze 5x longer at video than at static content. From television to mobile to social media, video allows you to share your story or feature your product in action. We excel in creating pre-roll, whiteboard and commercial videos that serve as engaging pieces that showcase your business, promote services, introduce new features or quickly and easily explain complex concepts.

Reach out to the team at Marketing with a Flair to learn more about our services and what we can do for you and your marketing needs. All it takes is one convenient online form and we’ll set-up a consultation!


Glossary of Terms

Brand Marketing: A marketing strategy whose primary goal is to raise brand awareness and visibility to boost your brand recognition
D5: Our predictive modeling process, that is designed to help discover, define, design, deply and distill the correct marketing matrix for your business.
Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Key Performance Indicators: A quantifiable measure used to evaluate the success of an organization, employee, etc., in meeting objectives for performance.
Lead Generation: the action or process of identifying and cultivating potential customers for a business’s products or services.
Referral: Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth
Retention Marketing: A strategy which focuses on your existing customer base. The goal is to create repeat customers and increase both their frequency of purchase and the average order volume per purchase.
Pre-roll: Ads that appear at the beginning of online videos to take advantage of the viewers anticipation and undivided attention.
Proactive Publicity Action Plans: Identifies strategies that will place you in the forefront of the public’s eye. It outlines specific publicity goals and develops an approach that combines interactive and social media with local and national publicity in top news outlets.
Marketing Action Plan™ (MAP): The Marketing Action Plan™ identifies strategies that support your company’s overall mission and vision by outlining specific marketing goals and objectives used to implement an action plan, budget and timetable.
Search Engine Optimization: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Target Audience: A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services.
Whiteboard: Highly engaging, short-length videos that serve as an entertaining online commercial that drives online traffic and boosts prospect engagement.
Word-of-Mouth: Oral or written recommendation by a satisfied customer to prospective customers of a good or service. Considered to be the most effective form of promotion.