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Marketing Action Resource Center – Retention
Increase profitability with each repeat business
Marketing Automation – RT | RF | LG | BD
Modernize, streamline and automate your marketing tasks and workflows to increase operational efficiency and grow revenue even faster. Marketing with a Flair manages nurturing campaigns, drip campaigns, social media marketing and specialized landing pages with robust analytics and cutting-edge functionality.
Email blasts – RT | RF | LG | BD
Our email marketing solution allows your business to use thousands of micro-targeting factors to custom create the perfect list that is tailored to reach your exact target audience in a true multi-channel marketing approach. By utilizing a combination of strategy, technology and scientific modeling, Marketing with a Flair can help you improve brand engagement and your bottom line. This is an excellent tool for retention if you are targeting your current database or prospects with our proprietary list acquisition method.
Beacon Advertising – RF | RT | LG | BD
Curious about beacons? These tiny transmitters help stores become more visible to customers nearby with mobile devices. If you have a physical storefront and are looking to improve foot traffic, or want more engagement out of customers visiting your locations, Marketing with a Flair can help launch your beacon program to prompt clients to leave reviews, take photos, share their experience or step into your store for the first time.
Geo-Targeting – RT | RF | LG | BD
Geo-targeting is a different type of location-based marketing that reaches a wider audience in comparison to beacon advertising. Geo-targeting delivers different content or advertisements to consumers based on their geographic location, catching more local prospects. MWF has specific tools that help incorporate preferences and demographic information, allowing us to narrow down your audience, driving greater engagement when and where it counts.
Paid Search – RT | RF | LG | BD
Achieve higher organized website rankings on Google, Yahoo and Bing for your most relevant keywords. Our paid search campaigns utilize keyword research and an understanding of the most important factors that influence visibility.
Social Media – RT | RF | LG | BD
Increase the reach of your online campaigns by extending message delivery across multiple social platforms. Expand your network and engage potential fans through high-quality, shareable and impressionable social media posts. Choose the social media package that makes the most sense for your business and we’ll get to work so you can experience increased traffic, better SEO, higher conversion rates, improved brand loyalty and much more.
Strategic Planning – RT | RF | LG | BD
Our predictive modeling process and results-oriented approach provides guidance and execution through the process of planning, campaign design, implementation and measurements. We begin our methodology with a strategic Marketing Action Plan™ which delivers results by selectively integrating the marketing tools and vehicles that will bring the best return based your market, needs and budget. We maximize your marketing budget by building a plan using your demand curve and ideal target audience.
Content Development – RT | BD
We deliver a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain your audience. We don’t just pitch your product or service, we drive increased sales, cost savings and cultivate more brand loyalty by crafting engaging and relatable content.
Advertising – RT | RF | LG | BD
Want to stay in your customer’s minds all day long? Advertising vehicles such as broadcast media, radio advertisements and jingles are all critical components to generate brand awareness. Marketing with a Flair has the ability to create, develop and refresh these campaigns so your brand has top-of-mind recall. Want to see your brand in your favorite magazine or on a high traffic billboard? We can help you launch and maintain an effective print or outdoor advertising campaign to clearly communicate your message and build a relationship between your target audience and your company.
Reach out to the team at Marketing with a Flair to learn more about our services and what we can do for you and your marketing needs. All it takes is one convenient online form and we’ll set-up a consultation!
Glossary of Terms
D5: Our predictive modeling process, that is designed to help discover, define, design, deply and distill the correct marketing matrix for your business.
Digital Marketing: Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Key Performance Indicators: A quantifiable measure used to evaluate the success of an organization, employee, etc., in meeting objectives for performance.
Lead Generation: the action or process of identifying and cultivating potential customers for a business’s products or services.
Referral: Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth
Retention Marketing: A strategy which focuses on your existing customer base. The goal is to create repeat customers and increase both their frequency of purchase and the average order volume per purchase.
Pre-roll: Ads that appear at the beginning of online videos to take advantage of the viewers anticipation and undivided attention.
Proactive Publicity Action Plans: Identifies strategies that will place you in the forefront of the public’s eye. It outlines specific publicity goals and develops an approach that combines interactive and social media with local and national publicity in top news outlets.
Marketing Action Plan™ (MAP): The Marketing Action Plan™ identifies strategies that support your company’s overall mission and vision by outlining specific marketing goals and objectives used to implement an action plan, budget and timetable.
Search Engine Optimization: The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Target Audience: A target audience is a specific group of people with shared characteristics who are most likely to be interested in your products or services.
Whiteboard: Highly engaging, short-length videos that serve as an entertaining online commercial that drives online traffic and boosts prospect engagement.
Word-of-Mouth: Oral or written recommendation by a satisfied customer to prospective customers of a good or service. Considered to be the most effective form of promotion.