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Industry: Food Service
Specialty: Franchise Marketing
Tropical Smoothie Café is a franchised-based café chain offering diners a healthy alternative to typical fast food. The concept provides consumers with a variety of real-fruit smoothies, specialty wraps, gourmet sandwiches and salads. Rated one of the fastest growing franchises by Entrepreneur Magazine, Tropical Smoothie Café currently has eleven locations in Arizona.
Franchise owners needed a dependable and effective marketing agency with intimate knowledge of public relations and the local community and media outlets to turn National Flip Flop Day into an opportunity to drive traffic to the their stores and bring “top of mind” awareness.
Marketing with a Flair coordinated an aggressive public relations campaign. Our approach would:
- Create a newsworthy story
- Achieve the objectives of driving traffic to their stores
- Increase public awareness
Our public relations campaign was incredibly successful with a total of 14 media placements totaling nearly $21,000 worth of ad value equivalency. Local coverage included: