Patriotism and brand loyalty


Image credits: Shutterstock and Entreprenuer

The Fourth of July offers an opportunity to reflect on what patriotism really means.

Meanwhile, what about loyalty to a particular brand? What’s the best tactics to create and maintain brand loyalty? Build it through relationship marketing, according to Brian Horn, author and co-founder of Authority Alchemy.

“Once you have created relationships with your customers and you have earned their trust, you will also gain their loyalty,” Horn says. “This is a huge advantage. Once you gain loyalty, you could have a customer for life.”

Read Brian Horn’s full article published by Entrepreneur.

Posted July 3, 2015 by


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