Tailoring your brand and marketing to the Boomer consumer


Read the full post at https://www.imediaconnection.com/content/38857.asp?imcid=nl#multiview

The number of millennials, born between 1982 and 2000, at 83 million, recently has surpassed Baby Boomers, born between 1946 and 1964, according to the U.S. Census. Boomers, however, are still 75.4 million Americans strong, and the second-largest consumer demographic market — a lucrative, but often-misunderstood market.

“Today’s marketers need to get past antiquated notions that older adults are baffled by high-tech devices and shun the digital world,” reports Jessica Hawthorne-Castro. “In fact, a large segment of this population actually tends to fully adopt most popular, emerging technologies.”

Read Hawthorne-Castro’s full report published on iMediaConnection.

Posted June 12, 2015 by MarketingWithaFlair.com

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